A little about us

  • Guy was fantastic through the whole process. I felt very secure in the knowledge we were getting a premium service.

    Mrs H from Beaconsfield

  • Outstanding service from Graham as always. Thank you Graham for your patience, being easily available and replying to me in such a timely way. You continue to make everything so stress free, provide me with great advice and I always feel fully informed and confident in any decisions made with your support. I can't thank you enough you have just been absolutely brilliant.

    Mrs J from Emsworth

  • Thank you Guy for making this a smooth and straightforward process for us.


    Mr & Mrs P from Chichester

  • Graham was so amazing throughout the whole process- I am so grateful for all of his help! I would recommend to anyone.

    Miss J from Sheffield

  • Could not ask for better service – always well communicated, well thought through and with our interests at heart

    Mr M from Haslemere

  • Excellent mortgage advisor, and his partner too. We wouldn't use anyone else and recommend Alpha to all of our friends and family

    Ms W from Chichester

  • Guy was highly knowledgeable and proved himself professional and friendly in dealing with my complex case. He was clear and concise in his explanations and had patience with my many questions


    Ms W from Liverpool

  • I am delighted with the service provided and will strongly recommend Alpha Independent Mortgages to others in the future.

    Mr & Mrs T Newark

  • Thank you very much for all of your help and guidance throughout my remortgage. It is much appreciated and I am grateful for the great customer experience I had all the way from initial enquiry to completion.

    Mr V from Chichester

  • I have used Alpha many times and have found them to be exemplary in the service they provide. Would undoubtedly recommend.

    Mrs B from Portsmouth

  • Guy was incredibly responsive to our questions and I felt very happy to ask any question about the mortgage. I felt all my questions were valid.

    Mrs H from Chichester

  • The service provided was top quality and i would have no hesitation in recommending Alpha Independent Mortgages to anyone looking for help with arranging a new mortgage.

    Mr M from Selsey

  • Guy was always at the end of the phone or email whenever we needed something explaining or needed any advice. He was patient with us and took the time to understand our circumstances before recommending a mortgage that would suit us. We have used Alpha Independent Mortgages in the past and will continue to ask Guy for any help we may need in the future. We have also recommended to friends and family.

    Mr & Mrs W from Tangmere

  • Thank you Alpha for your excellent service once more

    Mr S from Chichester

  • Guy Applebee has been an absolute pleasure to deal with. His knowledge of the market enabled him to locate a product that would suit our needs as self-employed. He then went the extra mile by speaking with an underwriter to ensure our application could be approved by the lender. He was always very polite, professional and efficient. He is swift to reply to emails and phone calls, and was happy to answer all of our questions in simple, easy-to-understand terms. I would absolutely recommend Guy Applebee to anyone needing help with his mortgage.

    Mr P from London

  • Our family has used Alpha Independent Mortgages on a few occasions now and found the level of service to be excellent. Would recommend friends and family members to contact Alpha Indendent Mortgages if they were seeking a mortgage.


    Mr and Mrs J from Chichester

  • Thank you so very very much for helping us with sorting out our mortgage with Santander. The whole process was so streamlined from start to finish and you took away all the stress and strain of sorting out our mortgage in the face of rising interest rates. I would not hesitate to recommend you to anyone who needs help with their mortgages etc.


    Mr & Mrs W from Reading

  • We haven't commented on each question as we would be repeating ourselves. From the very beginning Guy was very patient with us and very clearly guided us through the process of mortgages and buying properties. All throughout the process, Guy has been available via email or phone to answer the many questions we had and responded extremely promptly.

    Mr and Mrs G from Chichester

  • We were both so pleased with the level of communication and support we received from Graham throughout this process. He was always efficient, helpful and informative and really enabled us to understand each step of the process. We will certainly be recommending the company to friends and would be very happy to use this service for any future needs.

    Mr and Mrs S from Emsworth

  • Just want to say as ever, the service Guy provided us with was second to none. We have used these guys for over 16 years. Having dealt with Graham in the past also. I can’t fault either, they are a brilliant team. Provided us with a honesty quick service, listened to our needs and got us exactly if not better than what we were expecting.

    Mrs L from Chichester

  • Highly recommend to everyone. Fantastic service

    Mr & Mrs D from Bognor Regis

  • Guy went over and above the call of duty with this application process. Aside from generally acting very quickly, he spoke with our vendors' estate agent on a number of occasions to help relieve the pressure that was being exerted by them. When at one point our chain looked to collapse, Guy spoke to me on both a Saturday afternoon and a Saturday evening to help discuss alternative options, and then managed to find a solution that was virtually on a par with how it would have been had our buyer not pulled out. At every step of the way, he kept us up to date on developments and was very quick to respond to both emails and phone calls. Would strongly recommend, as it seems that what has been achieved is nothing short of miraculous.

    Mr L from Siddlesham

  • Absolutely fantastic from start to finish, couldn't have asked for more.

    Mr B from London

  • It was a pleasure to deal with Guy, we were confident that he scoured the market for us and obtained the best deal from a restricted number of lenders. At each stage we received prompt responses and he made sure his colleague was up to speed with our case for those occasions when he might be unavailable. We always knew what was going on. We would have no hesitation in recommending Guy.

    Mr & Mrs S from High Wyckham

  • Absolutely fantastic from start to finish, couldn't have asked for more.

    Mr B from London

  • Any problems that I had was dealt with quick and efficiently, and there was always seems to be someone at the end of the phone for me to talk to.

    Miss S from Chichester

  • Very much appreciate the service I received from Guy at Alpha mortgages as an inexperienced first time buyer. From start to finish I received really helpful advice and guidance and all my queries were responded to rapidly. Would highly recommend!

    Mr B from Hambrook

  • Graham provided excellent advice and was always available to answer any questions I had. He was very professional and dealt with all the matters quickly. Overall I am quite happy with the service and will strongly recommend others to use the service

    Mr B from Chichester

  • As first time buyers, Guy navigated us thoroughly and with patience and kindness through the maze that is the mortage world - one that we had no experience in. His professionalism, clear communication and ready availability made us feel confident and pleased that we were able to choose the right product for us. We would highly recommend Alpha Independent Mortages to all family and friends

    Miss D from Chichester

  • Wonderful service from Graham Maxwell, who worked tirelessly to get my mortgage through. I have been uising Alpha for expert advice for many years and they have never let me down. I have recommended them to friends, relatives and clients alike and will continue to do so. Thanks again! 

    Mr V from Felpham

  • An excellent service and great support to my family and I during difficult COVID times. Alpha provides great expertise and guidance with superb customer care. I’d recommend them to my family and friends with no hesitation at all. 

    Mr P from Petersfield

  • I will always recommend if I can

    Mr K from Stockbridge

  • Always a great experience with Alpha 

    Mr C from Chichester

  • I could not have wished for more understanding and patience than I received from Guy at AIM during a particularly tricky time ! Thank you to all the Team who helped see it through to the end.

    Mrs B from Arundel

  • The service received was excellent and I would throughly recommend Alpha Independent Mortgages to friends and family. Excellent service and very efficient. Thank you 

    Mrs B from Fareham

  • Thank you Graham for helping us find a mortgage for our first home in one of the most difficult financial times during COVID-19. Your updates, help and assistance all the way through has been amazing. We couldn't have done it without you! Thank you very much

    Mr E & Miss G from Andover

  • The service received was excellent and I would throughly recommend Alpha Independent Mortgages to friends and family. Excellent service and very efficient. Thank you 

    Ms L from Fareham

  • Graham patiently responded to all of my "silly" questions and it was helpful to know that he would always answer my questions. Thank you for supporting me through a difficult time! 

    Miss H

  • Once again, Guy has been incredible whilst helping us with our mortgage. He is so patient, listening to our (very) many questions and concerns and explains everything so clearly, helping us to explore all options. We will continue to recommend his services without hesitation. Thank you Guy! 

    Mr & Mrs RH from Bognor Regis

  • Graham and Alpha Independent Mortgages supplied excellent service to me, once again. Many thanks! 

    Mr & Mrs W from Petersfield

  • Fantastic service. Graham was informative, reassuring and helpful throughout the process. Graham was extremely prompt at conveying information to me and responding to queries. I am so glad I went with Alpha and would highly recommend them

    Miss N from Witterings

  • I cannot compliment them enough on their professional sound advice, would highly recommend their service

    Mr & Mrs M from Aldwick

  • Now we aren't dashing about at work, just wanted to take five minutes to thank you very much for all your hard work, great advice and great communication. We can't thank you enough for making the transaction so easy and we felt well informed throughout. 

    Mr and Mrs C from Selsey

  • Thanks Graham as usuall

    Mr and Mrs B from Hertfordshire

  • Using Alpha gave me the confidence that I was making the right financial choice and was ultimately securing the most cost-effective rate. The online system enabled me to upload my documents securely without the need to travel in for extra meetings - a big time saving. Having been through the mortgage processes directly with my bank in the past the experience is just poles apart - with Alpha it was quick, easy and effective. Thank you

    Mr A from Bosham

  • Guy Applebee was very helpful and always available and went into detail on subjects we didn’t understand, such as completion and interest. He made the experience easy and not scary at all, as I had been warned before it can be hard work - it didn’t feel that way at all

    Miss H from Chichester

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